The videos were created as part of a Ron Wilcox’s marketing course at UVA’s Darden school of business.
The videos show the original style packaging but are otherwise accurate, whimsical and fun.
I had the honor to present Cardboard Safari as a “Live-Case” at the University of Virginia’s Darden school of business. Darden teaches by example, presenting business scenarios as case studies. Professor Ron Wilcox’s students will develop projects focused on marketing Cardboard Safari.
I’m really looking forward to hearing the innovative ideas of these bright and energetic students.